Join Us for the Final 2013 Capital Classroom!

Increase Your Value to Your Organization and Members through Communication

Join us on Thursday, December 5 for three incredible roundtables designed for emerging and seasoned planners alike.

Creating Effective Communication

You have great ideas and a plan to execute them, but how do you ensure all the stakeholders are on board? We know that different situations call for different communication techniques. In this session, you will learn strategies and skills to help you express your ideas and deliver the best benefits to your members.

After participating in this session, you will be able to:
• Identify key skills on how to present new ideas to your board
• Employ tools to communicate to all levels and maintain collaboration between the different departments in your organization
• Use new tools to effectively manage your projects and communicate with colleagues
• Wanda Johnson, CMP, CAE, Senior Director, Meetings & Education, The Endocrine Society
• Amanda Rushing, CMP, Director, Conferences & Meeting Services, American Society of Civil Engineers (ASCE)

Be the Leader You Were Born to Be!

Do you want to be seen as an effective leader who your colleagues know is always ready to pitch in and strategize about issues at hand? Learn tips to boost your effectiveness in five key areas: problem-solving; communications; collaboration; management; and prioritization.

After participating in this session, you will be able to:
• Describe the differences between leaders and managers
• Think strategically about your projects and how they align with your organization’s mission
• Pinpoint ways to establish your seat at the decision making table
• Tamela Blalock, CMP, Director of Membership, National Association of Wholesalers-Distributors
• Robert Duke, CAE, Chief Operating Officer, Consortium for School Networking

Using Social Media to Advance Your Organization and Your Brand

LinkedIn has become perhaps the most widely used business tool since email. Facebook, Twitter, Instagram, and YouTube continue to be an important way to market your meeting, and share information with your attendees and members. Learn how to use these tools to their full potential.

After participating in this session, you will be able to:
• Connect and effectively communicate digitally with your members and attendees
• Generate interest about your company and therefore your products/services
• Increase staff participation and monitor your brand’s SOCIAL score
• Donna Jarvis-Miller, CMP, CEM, Associate Director, Meetings and Trade Shows, Meetings Management Group (MMG)
• Steve Smith, Director of Membership and Marketing, Federal Bar Association

When: Thursday, December 5, 2013

Registration: 2:30pm – 3:00pm
Program: 3:00pm – 5:00pm

Lorien Hotel and Spa, a Kimpton Hotel
1600 King Street
Alexandria, VA 22314

Metro Station: King Street
2 blocks to the Hotel

Planner Members: $15.00

Planner Non-members: $25.00

Students: $15.00

Register by Wednesday!

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